ABOUT

The name 'Wild Swans' comes from the fairytale "The Wild Swans " by Hans Christian Andersen. It perfectly describes the range of Designers as well as our customers - beautiful, gracious birds with a bit of an edge'.

The Chiswick shop in the hip Devonshire Road has been so successful that within one year another has been opened in Cross Street, Islington and a third shop in Mill Hill Broadway in March 2009.

The Danish owner, Caroline van Luthje, chose all locations because of their individuality. Both Chiswick and Islington have a village feel, which is hard to find in central London. All the WIld Swans shops have a calm Scandinavian softness, style and sensibilty.

Caroline and her team like to make a real effort to ensure their for their customers feel comfortable - it's very much about creating a relaxing and welcoming atmosphere to shop in. Champagne is always served at the weekend and toys are provided for small children. They also  offer individual, personal styling - many of the staff are experienced personal stylists. The selection of labels is constantly evolving. The designs range from romantic, to funky and feminine. Caroline mixes up and coming designers with the more established ones and is constantly adding new designers that are not represented in the UK and are exclusive to Wild Swans

ABOUT CAROLINE

CHISWICK

ISLINGTON

MILL HILL